"How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client.
But it's a question you will want to ask any freelance copywriter you hire. The reason? A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships.
The factors below show the often-overlooked value to be gained by working with a long-established freelance writer.
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Value Area |
Experienced Freelance Copywriters … |
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Project Management |
Know how to productively manage a very dynamic workload and help keep your project on target, on schedule, and on budget. |
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Project Focus |
Deliver high quality for your materials by focusing only on project types where they can produce their best work. |
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Fresh Insights |
Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials. |
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Communication Mastery |
Know how to powerfully convey a story or marketing message. |
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Customer and SME Relationships |
Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. |
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Project Politics |
Keep an appropriate objectivity during project discussions and alert you about issues that need your intervention. |
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Work Quality |
Deliver complete, well-written drafts with strong attention to detail, reducing the time and amount of edits in the review process.
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By considering these value factors when you evaluate potential freelance copywriters, you can find one who offers the project savvy and business commitment to be the long-term resource for your marcom needs.
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