"Whew, I'm glad that content project is finally done!"
Now, how do you get the most value from all the time, money, and effort you've invested in it?
Check the good ideas for promoting content on pages 40 & 41 in "The B2B Content Marketing Workbook" from Velocity Partners, a UK marketing agency. You'll need to register to download this PDF, but the information is worth it.
Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list? By planning for them as you begin the project, and including the repurposing tasks in the writer's assignment.
When you want to create, say, a series of blog posts from a white paper, a writer can watch for suitable information during the interviewing and writing stages. Writing the posts then becomes a relatively small amount of work, because the writer has gathered the input and knows which text in the white paper to adapt.
Compare this ease and speed to what you would need to do if you simply started with the white paper text and tried to write the posts yourself.
For your next content project, consider how you can expand a freelance writer's assignment a little -- and get a lot more value in return.
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