Who Are Your Thought Leaders, Really?

Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)."

Reader reaction: "Oh yeah? Who is doing the thinking and what makes them so smart?"

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. 

A few techniques:

• Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.
• Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials.
• Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.

Do you use other techniques for showcasing the people behind your thought leadership content?