10 Signals That Your Project Needs a Professional Copywriter

In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter.

How can you justify the expense of a professional writer for other projects? These 10 signals can help build your case for budget approval: 

1. The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company.
2. The document is targeted to prospects, customers, resellers, or another external audience.
3. You have a lot of information and aren’t sure how to organize and present it for greatest impact.
4. Reviewers are making copy edits or rewriting text instead of simply correcting facts or commenting on the document’s clarity and completeness.
5. The current draft was written by a subject-matter expert or executive who is not a strong writer.
6. The subject matter needs a copywriter with in-depth technical knowledge. 
7. You notice typos, grammar errors, and other writing problems in earlier materials produced by the company.
8. You have a tight deadline.
9. The in-house draft just isn’t “right.”
10. The project simply isn’t getting done.

Certainly not the least of your considerations is the time you spend trying to solve these issues yourself. By turning over the project to a freelance writer, you’ll gain value far beyond what appears as an expense item in your budget. 

Which factors do you use when choosing a project to assign to a professional copywriter?