White papers are a "must have" document for many marketing scenarios, from explaining the technology behind a new product to demonstrating a company's vision for addressing new market trends.
Given their often sophisticated content and high expectations from readers, white papers require a copywriter with specific knowledge and writing skills.
What should you look for in a good white paper writer? Someone who...
- Knows the different information needs, messages, and writing style that are relevant to diverse audiences, such as business decision makers vs. technical decision makers.
- Segments high-level overview information from in-depth technical content, and knows how to use each appropriately in a given document.
- Structures content for clarity and reading ease by using visual elements as well as visually-oriented text formatting.
- Guides subject experts in providing the right input during interviews and draft reviews.
- Helps with research and fact checking of industry trends, market studies, etc. to verify they are interpreted and presented correctly.
- Identifies white paper content that can be expanded or adapted for multiple sales activities and increased exposure, such as contributed articles, guest blog posts, email campaigns, and social network updates.
For more ideas on finding a good white paper writer for your project, read the useful advice in this article: Finding, Choosing, and Working with a Technical Copywriter. You'll also learn how to identify the types of copywriting help you need and how to sustain a good working relationship with freelance writers.
A Simpler Solution
If you are a technology marketer, you can save time and effort by considering the white paper writing services offered by award-winning freelance technical writer Janice King.
To see how Janice's technical copywriting can benefit your white papers and other marketing projects, visit: www.writespark.com.
