What do you do for viewers after they've watched your live webinar? What do you do with those who (gasp!) have left the session early, before they see the slide with your call to action and web link for more information?
Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention.
See if this experience is familiar. Last month I was registered for two webinars during the same hour, so I left one early and joined the other late. I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed.
After the second webinar ended, I watched my email and waited, and waited...Until the next day when the recording link message came from one company. As for the other company, its message wasn't sent until two days later. How much of my attention do you think they got then?
The lesson from this story? Have an email scheduled to send right after the webinar ends. Don't worry if you can't provide the recording link at that point. Instead, link to the webinar slide deck on Slideshare or send a white paper or case study that is related to the webinar topic. And be sure to link to a landing page on your site where participants can take the next step in connecting with your company.
Then, when the webinar recording is ready, you have another reason to contact those prospects again and encourage them to move from passive information gatherers to active leads for your salespeople.
After all, it's much easier to capitalize on the prospect's attention once you have it than to try recapturing that attention after they've forgotten you.