In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.
If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts:
- Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects.
- What to do with a "not quite ready" case study. How to find and use whatever positive information you get in a case study interview.
- Case study or testimonial? Guidance for determing whether you have enough content to justify a full case study.
And, you'll want to read these excellent books and share them with your team:
Bill Lee's The Hidden Wealth of Customers, a thoughtful guide for justifying a full-fledged customer reference program to your company executives.
Casey Hibbard's Stories That Sell, a thorough and practical guide for writing case studies and managing a case study program.
On the Web, I find the most useful discussions in this Linkedin group:
What resources do you find useful for writing and marketing case studies?