As a marketing communications manager, you probably spend much of your workday trying to resolve common issues that arise in your projects such as:
- Endless debates over the project plan or document outline.
- Project delays or dissatisfaction with the drafts that have been developed so far.
- A review process that only seems to sidetrack the project instead of moving it forward.
- Text that seems stale and ineffective for reaching your target audiences.
Have you considered how a freelance writer can help resolve some of these issues? For example, the writer can:
- Bring a fresh set of eyes and insights from working with other companies to project plans and outlines.
- Help with certain project activities, such as following up with slow reviewers or those who have made conflicting or confusing commentson the draft.
- Identify when a project is not ready for a writer, which saves both your budget and everyone's frustration.
- Get away from corporate and internal verbiage to help you create messages that will be understandable and appealing to your customers.
Of course, some issues involve confidential or politically sensitive discussions that shouldn't be conducted by an outsider. But by looking for ways to leverage a freelance copywriter's perspective and experience, you may find your marcom project issues easier to resolve.
How has a writer or other external creative resource helped you in managing project issues?