You may be perfectly happy with your current in-house and freelance resources for writing. If so, great!
But not all writers can write everything well, in spite of their optimistic willingness to try. And it's always good to know another copy writer is available, just for those times when:
- Your current writers are too busy
- A new product launch needs several writers working in parallel
- A project needs a copywriter with highly technical knowledge
- You need a writer with experience in certain project types, vertical industries, or writing styles
- You want fresh ideas or a new approach for your materials
How can you find those writers? And how can you easily keep a writers list so you can quickly find contact information when you need it?
For ideas on finding and evaluating potential writers, follow the tips in these articles:
LinkedIn is also a good tool for maintaining your resource lists of freelance writers and other creative professionals such as graphic designers and web developers. Just follow these steps:
- If the copywriter you have in mind isn't already part of your LinkedIn network, send an invitation to connect.
- On your connections list, use the tags function to classify your contacts into a writers list.
- When you need to find a resource, just click on the appropriate tag in the box to the left of the connection list display.
- The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile.
Almost every week I receive an e-mail or call from a prospective client who is desperately trying to find a good writer for their sales materials or web site. You can avoid this last-minute scramble by building your resource list now.
Do you use other techniques or resources for finding freelance writing and creative professionals?