Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts:
- Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010)
- Know thy audience: business and technical white papers (should you write separate white papers for each?)
Thanks to blogger Ambal Balakrishnan for the invitation to contribute and for developing such a thoughtful and useful resource.