These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form.
But such a list can mean you overlook opportunities for creating other powerful forms of content. These content opportunities are easy to discover, if you simply ask the right questions and go looking for them.
As you are reading source materials and getting input from subject experts, ask questions such as:
- In simple language, what is the product, really, and what does it actually do?
- Who will really care about this product and why? What difference will it make to them in their work or lives?
- What additional stories, applications, benefits, and elements of interests are in this product or the way it is sold or used?
The answers to these questions will likely spark new ideas for creating additional valuable marketing content such as application notes, blog posts, Web articles, or market-specific brochures.Have you given your content a look with fresh eyes today?