Reader reaction: "Oh yeah? Who is doing the thinking and what makes them so smart?"
You can create more credibility for thought leader positioning by showcasing the people behind your content and messages.
A few techniques:
- Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.
- Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials.
- Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.