You search for a freelance writer, but so many are busy.
You finally assign the project to the first writer who says “yes” to the schedule, cross your fingers and hope that person will produce acceptable work.
In the meantime, you forget about those other writers who declined the project because they’re too busy.
Perhaps you get lucky and find a good writer to add to your freelancer list. But don’t miss the chance to add the busy writers to your list as well. It’s easy to recognize that a busy writer is likely a good writer, one you’ll want to contact for future projects.This is particularly true when you need a writer who has specialized knowledge or skills. For example, many freelancers promote themselves as technical copywriters, but not all of them will have knowledge of your specific technology. And a writer who can produce a strong technical white paper may not have the creative flair to craft edgy advertising copy.
Keeping a contact list of different freelance writers for different project types is a success secret for any marketing communications or PR manager.PS: Don’t hesitate to contact any freelance copywriter about a short-deadline project. Even the writers who always seem to be fully booked sometimes have sudden openings in their schedule and may be able to accept your project without the usual lead time.