In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter.
How can you justify the expense of a professional writer for other projects? These 10 signals can help build your case for budget approval:
- The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company.
- The document is targeted to prospects, customers, resellers, or another external audience.
- You have a lot of information and aren’t sure how to organize and present it for greatest impact.
- Reviewers are making copy edits or rewriting text instead of simply correcting facts or commenting on the document’s clarity and completeness.
- The current draft was written by a subject-matter expert or executive who is not a strong writer.
- The subject matter needs a copywriter with in-depth technical knowledge.
- You notice typos, grammar errors, and other writing problems in earlier materials produced by the company.
- You have a tight deadline.
- The in-house draft just isn’t “right.”
- The project simply isn’t getting done.
Which factors do you use when choosing a project to assign to a professional copywriter?