But some marcom projects don’t need the full agency treatment, with the associated higher costs, longer development and review times, and involvement of extra people.
Instead, these sales collateral and other marketing materials can be developed faster, and with less effort and cost on your part, by using freelance writers and designers.
How can you determine whether a project needs an agency or a freelancer? The questions below can help your decision-making.
Does the project involved a single document, a set of sales materials, or a full-blown marketing campaign? A freelance technical copywriter can easily handle a single document or a set of related materials, working with your company’s templates and style standards.
However, a marketing campaign is best handled by an agency that can bring together all of the right resources for the many and complex projects involved.
Even in this case, you may also choose to use a freelance copy writer to handle certain projects within the campaign, such as a technical white paper.
Does the project involve highly technical subject matter? Even high-tech agencies may not have the specific technology knowledge that is required for a writer to fully understand and communicate your product messages.
A technical copywriter offers the technology experience and insight that make it easier to get relevant input from your subject experts, then convey that information effectively and appropriately to your customers.
Are your agency and internal staff simply overloaded? Bringing in a freelance technical writer, even for short periods of time, is an easy and economical way to handle marketing and PR projects that would otherwise languish.
Also look at ongoing projects such as blog posts, customer ezines, case study programs, and sales material updates. Many of these routine projects could be outsourced to a freelancer for both writing and project management services, allowing you to work on more strategic marketing projects.
Are you dissatisfied with the work quality of your agency’s writers? Writing tasks may be assigned to junior agency staffers who may not have a high level of experience and writing skills that will make a brochure, white paper, or article an engaging and high-impact read.
Many freelance writers offer the advantages of long experience in a variety of marketing projects and challenges, as well as the diverse styles that meet the needs of each target audience and message.
Lower costs. Time savings. On-target, high-impact materials. These are just some of the advantages of considering a freelance technical copywriter for your marketing communications and public relations projects.
How do you choose which projects go to an agency or to freelancers?