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Janice King

Thanks for your insight Mark and for the suggestion about turning my book into an audio file. I don't think all of the book content would work in that format, but I am looking at producing related content as podcast and video.

Mark McClure

What I often do is sign up for a webinar or teleconference just to get the (sometimes free) download that's released after the event. Ideally this is a pdf transcript.

I then speed read it and judge whether the content is worth consuming as voice or video while I'm on the move (lots of time to kill on the Tokyo subway system)

It's like sorting wheat from the chaff - as time is a valuable currency.

If I then 'trust' the provider's content I'm more likely to download the audios and listen without first going through the transcript. And so I'm gradually going into their marketing funnel. I'm fine with that ride when there's real value on offer.

btw - your book is a product I'd devour on a commute but would also like to listen to. I think I 'miss' stuff when just in one dominant learning mode. Just a thought!

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