Do you have the interviewing skills that can help you get a great case study...and strengthen your relationship with the customer at the same time?
Or, do you just "wing it," relying on the right information to magically emerge during the interview call, as long as you can keep the customer talking?
Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study. But only if you know how to guide the interview with the right questions that are asked in the right way.
I've led hundreds of case study interviews and have seen which bad habits derail the process and which practices improve it.
Learn how you can improve the quality of your case study interviews in these posts:
- Case Studies: Ask Short, Clear Questions
- Interviews Part 1: Are you interviewing or just chatting?
- Interviews Part 2: Are your questions leading or asking?
Are there other best practices for case study interviews that you would recommend?