Read the reviews of copywriting and marketing experts for Copywriting That Sells High-Tech:
“… I wish I had this book when I started. It's comprehensive and filled with great tips on how to write more compelling, engaging promotions for technical products.” Robert W. Bly, copywriter and author
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“I've had the original edition on my desk for over a decade, and have referred to it hundreds of times. It's dog-eared to say the least! … I suspect this new edition will sit on my desk as a handy reference for another decade.” Steve Slaunwhite, copywriter and author
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“Anyone who liked the first edition of King's book will find the second even better. And any marcom writer who's never encountered her book should check it out.” Gordon Graham, SoftwareCEO.com
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“This book is ideal for the marketing communications writer working for a technology company. In it you will find more than 300 pages of valuable content when writing for the Web or crafting written words for any type of marketing materials.” Michael A. Stelzner, Founder of WhitePaperSource.com
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“… the comprehensive reference to effectively writing a marketable and compelling piece of public relations material for high-tech products and services. Introducing the reader to literally hundreds of ideas and tactics used to create the most desirable product descriptions possible, Copywriting That Sells High Tech explores an innovative and productive approach to copywriting …very strongly recommended to all aspiring copywriters and marketing specialists for its scrutiny of such an otherwise sparsely covered topic.” Midwest Book Review
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“The
format of Copywriting That Sells High Tech is ideal for both students
learning the trade and experienced marketing professionals looking for
inspiration. The chapters are easy to read through all at once and
easily referenced as needed.” Carrie Rosati, Impact! Newsletter, Society for Technical Communication
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“Janice King has crafted a superb guide to great copy for any technology-based product or service.” Richard Duval, Principal, the onQuest Group
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Copywriting That Sells High Tech contains content from Janice King's first book, Writing High-Tech Copy That Sells. Here are some of the comments from reviewers and readers of that first book.
“For anyone doing high-tech marketing,this is a solid reference book.” Writing Concepts
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“It's an excellent resource for anyone who's ever been asked to produce promotional materials for a technical product.” Independent Perspective
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“Janice King's book is meant to be read and then kept close by for easy reference while you write your marcom project.” Technical Communication
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“This one text could easily replace half a dozen others on a writer's bookshelf.”Marketing Communications Forum
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“An indispensable book for those seeking to advance their knowledge and skill in this growing aspect of professional communications.” Technical Communication Quarterly
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“What makes this book particularly appealing to me is that it's not just some dry textbook. It's a clear guide for anyone who writes marketing or press materials in high-tech.”
