Copywriting That Sells High Tech Blog

Technology PR Sessions at 2007 PRSA Conference

Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts among corporate and agency PR practitioners. 

Several sessions at the 2007 PRSA conference, scheduled for October 20-23 in Philadelphia, look particularly relevant for those of us involved in PR for technology products and services:

• Video blogging and many social media sessions
• Corporate messaging
• Connecting with "nexters" and baby boomers
• Using technology to connect with global audiences
• Corporate social responsibility and green marketing 

There's also a very tantalizing dinner for  the PRSA Technology section: at the Cuba Libra restaurant, a setting that is likely to make the social hour even more lively! 

Learn more about the 2007 PRSA conference.

Two Great Seminars on White Papers

Both research studies and the daily experience of marketers prove that white papers are powerful marketing documents for attracting sales leads, then advancing those prospective customers through the sales process.

Two upcoming seminars will give you new insights and techniques for writing and promoting white papers:

1. TELESEMINAR: First up is the teleclass Lead Generation for the Complex Sale (How to Lure Prospects with Words), with guest speaker Brian Carroll, author of the bestselling book, Lead Generation for the Complex Sale. I have read Brian's book and subscribe to his blog because his information is very relevant, well-written, and useful.

If you want to better understand how white papers can bring more well-qualified leads to your business, this teleseminar is worth a listen. You can join the event live or order the audio file later.

The seminar is scheduled for September 19, 2007 at 11:00 AM PDT.

Learn more about the Lead Generation Teleseminar.

2. LIVE EVENT: You can spend an entire day learning how to get the most from your white papers at the seminar: Creating and Marketing Winning White Papers.

Head to San Diego on September 21, 2007 for a full day of learning proven white paper writing and marketing methods.

And because the seminar is limited to just 25 participants, you'll get plenty of time to interact with the instructor, Michael Stelzner, the highly regarded author of the definitive book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Mark your calendar and register now for this unique event: White Paper Seminar.

P.S.: If you can't attend in person, be sure to order the seminar's DVD.

 

PRSA Technology Conference

The annual Public Relations Society of America Technology Conference will be held June 19, 2007 in New York City. The conference features presentations from both PR practitioners and media representatives on topics ranging from blogs and viral video to the future of technology PR.

This is one of the few conferences that focuses on the specific challenges of public relations for technology companies.  Learn more and register:  PRSA Technology Conference.

Conference Focuses on Making the Most of Customer References

A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. But it doesn't take long for your list of potential customer references to grow, and tracking how often and in what form those references are contacted becomes important for maintaining positive relationships.   

Some companies address this challenge with formal customer reference programs. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The Spring 2007 Customer Reference Forum.

This conference is scheduled for April 23-25, 2007 near San Francisco. Although I have not participated in this conference myself, the program looks very relevant and past events have been well attended by technology company representatives.

Learn more:  Customer Reference Forum