Copywriting That Sells High Tech Blog

Hurry -- A great online seminar for promoting your business

You may have seen the promotional emails that flew around the Internet in the past few days about a new video series from Michael Stelzner, author of the authoritative book on writing white papers.

If, like me, you have seen the complete video series, you know they are well worth any business person's viewing time.

And you can take the next step for growing your business by registering for Michael's upcoming online seminar on marketing white papers.

You'll get a whole new way of looking at how to promote yourself, your company, and your clients.

But you can't dawdle ... registration is open only this Friday, May 16. If you consider only one training or marketing event in 2008, this is the one.

Watch the video series and get the exclusive registration details here.

Teleclass: Techniques for Interviewing Experts

Interviewing subject matter experts, especially technical people, can be a great learning experience ...  or an exercise in  exasperating bewilderment.

Learn more about effective interviewing techniques in the teleclass Techniques for Interviewing Experts with guest John Brady, author of The Interviewer's Handbook.

The live class will be held on April 16, 2008, but you can also order the audio file later. Better yet, consider ordering the complete 2008 White Paper Teleclass series and enjoy substantial savings!

Learn more about this class and the series: Techniques for Interviewing Experts 

Teleclass: Mastering White Paper Layout and Design

Whether you are a writer, market, or graphic designer, you need to be just as concerned about the look of a white paper as its content. If a white paper isn't visually appealing, then it won't be as attractive or engaging to readers. It may even be perceived as a lower-quality document. 

You'll learn more about how to improve the visual aspects of a white paper  in the teleclass Mastering White Paper Layout and Design, with guest Roger Parker, a very well-known designer and author.

The live class will be held on February 13, 2008, but you can also order the audio file later. Better yet, consider ordering the complete 2008 White Paper Teleclass series and enjoy substantial savings!

Learn more about this class and the series: Mastering White Paper Layout and Design

White Paper Seminar on DVD

If you missed Michael Stelzner's live seminar on writing and marketing white papers, you have another chance ... The full-day seminar is now available on
a 4-disc DVD.

In this seminar you'll learn how to:

• Master all aspects of white paper writing
• Write white papers attract and engage readers
• Develop highly relevant, reader-focused content

You'll also see the many marketing opportunities for white papers ... and gain insight from the real-life lessons of FedEx, Ikea, Yale and more!

The DVD set even includes a special Q&A session about succeeding as a freelance white paper writer.

See the details and order: White Paper Seminar DVD

Using Copywriting That Sells High Tech in Course Packs

September always means back to school time for me --  a time to open books and learn something new. 

One of the reasons I wrote my book Copywriting That Sells High Tech was to help students learn from a comprehensive textbook for college courses in technical writing and marketing communication.

Several professors have already found the book useful as a primary course text while others have included selected chapters or sections in a course pack of materials.

Obtaining permission to copy book excerpts for a course pack is simple. Contact the Copyright Clearance Center for authorization and fee information.   

Two Great Seminars on White Papers

Both research studies and the daily experience of marketers prove that white papers are powerful marketing documents for attracting sales leads, then advancing those prospective customers through the sales process.

Two upcoming seminars will give you new insights and techniques for writing and promoting white papers:

1. TELESEMINAR: First up is the teleclass Lead Generation for the Complex Sale (How to Lure Prospects with Words), with guest speaker Brian Carroll, author of the bestselling book, Lead Generation for the Complex Sale. I have read Brian's book and subscribe to his blog because his information is very relevant, well-written, and useful.

If you want to better understand how white papers can bring more well-qualified leads to your business, this teleseminar is worth a listen. You can join the event live or order the audio file later.

The seminar is scheduled for September 19, 2007 at 11:00 AM PDT.

Learn more about the Lead Generation Teleseminar.

2. LIVE EVENT: You can spend an entire day learning how to get the most from your white papers at the seminar: Creating and Marketing Winning White Papers.

Head to San Diego on September 21, 2007 for a full day of learning proven white paper writing and marketing methods.

And because the seminar is limited to just 25 participants, you'll get plenty of time to interact with the instructor, Michael Stelzner, the highly regarded author of the definitive book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Mark your calendar and register now for this unique event: White Paper Seminar.

P.S.: If you can't attend in person, be sure to order the seminar's DVD.

 

Enhance your learning with the Exercises Guide for Copywriting That Sells High Tech

Do you want more ways to learn copywriting skills? Are you looking for guidance on practicing the techniques presented in the book Copywriting That Sells High Tech? Are you a course instructor looking for ideas about student assignments?

The Exercises Guide for Copywriting That Sells High Tech is now available for direct purchase. It is packed with questions, explorations, and practice activities that will help you get the most from the book -- now and as you work on new projects in the future.

Order the Exercises Guide.

A note for course instructors and trainers: Do you want to use or adapt these exercises for a course or training seminar? For a free copy and permission, send a brief description of your planned use, college/university/company name and course name to: info@writinghightech.com.

Teleclass: Fundamentals of Writing White Papers

If you've been looking for a good way to learn about writing white papers, you'll find a great resource in the teleclass Fundamentals of White Paper Writing, led by Michael Stelzner, a well-known author and white paper writer.

This class is the first in a three-part series: July's class will cover white paper elements and in August Mike will discuss advanced writing techniques. When you sign up for all three classes at the same time, you can get a great price of just $69 (a combined $87 value; other bundle options are also available).

The first live class will be held on June 21, 2007, but you can also order the audio file later.

Learn more about the class and audio file: Fundamentals of White Paper Writing

Teleclass: Writing Case Studies and Success Stories

There's nothing quite like the credibility you gain when satisfied customers tell the story of how your product or service is delivering benefits for their business.

That's why case studies (also called success stories) are such popular and treasured documents in technology marketing.

Learn how to write and and promote case studies in the teleseminar The Case for Case Studies (Why You Need Them and How to Write Them). Featured speakers are Steve Slaunwhite and Casey Hibbard, both highly experienced case study writers. The seminar is led by Michael Stelzner, part of a series of teleseminars with topics useful to technology marketers and writers.

The live class will be held on May 24, 2007, but you can also order the audio file later.

Learn more about the class and audio file: Writing Case Studies

 

Teleclass: Writing to the Techie

Technical audiences, whether at the level of a CIO or a software engineer, are often the prime targets for materials that promote technology products. Yet they can also be very tough audiences to reach because they are smart, well-informed, and skeptical of vendor claims and messages.

You can find effective techniques for reaching technical audiences  in the teleclass Writing to the Techie (Tips on Persuading Technical Readers With White Papers), led by Michael Stelzner and Bob Bly. Both are technical copywriters; Bob was trained as an engineer and has particularly valuable insights into the technical mindset.

The live class will be held on March 15, 2007, but you can also order the audio file later.

Learn more about the class and audio file: Writing to the Techie