Copywriting That Sells High Tech is ideal for use as a text in upper-division undergraduate courses or certificate programs in technical communication, advertising, public relations, and marketing.
The book is organized in a logical sequence for developing skills and practicing techniques from the start to finish of a marcom project. Exercises and checklists, suitable for classroom assignments, prompt further exploration by students and provide opportunities for practice.
Copywriting That Sells High Tech covers issues and projects that students will address on the job. The book's highly practical focus will make it a daily reference once they become working professionals.
This book encourages further study with its glossary of common terms in technical marketing communication, extensive bibliography and resource lists both in the text and on the companion Web site, an index, and references for all examples and citations.
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