Now you need the best sales and press materials.
Find the ideas and techniques you need in this indispensable book.
Writing effective promotional materials for high-tech products, services, and companies is decidedly different from pitching general business or consumer products.
It requires unique knowledge and skills to successfully translate rarefied technical jargon and sophisticated concepts into effective, high-impact sales copy.
Written by noted high-tech copywriter Janice King, Copywriting That Sells High Tech is both a superb tutorial for novices and an indispensable working reference for experienced communicators.
This book will give you:
Valuable insights and practical advice on writing clear, compelling marketing and public relations materials for high-tech products and services
Proven techniques that will improve the copy in all the materials you write, whether print or online
Hundreds of ideas you can use everyday for brochures, direct mail packages, press releases, Web content, email, and more
Vital information on brand communication for your product and company and how to adapt your materials to the growing international marketplace
Each chapter includes extensive examples and references to recommended reading and Web sites, making this book an ideal tool for self-study or for course adoption in a college-level writing or marketing class.
Will you benefit from reading this book?
Yes! if you are someone who develops marketing, sales, and press materials for a technical product, service, or company.
Anyone in the following roles will gain valuable information from Copywriting That Sells High Tech:
At technology companies: Marketing and technical writers, public relations and marketing staff, product managers, and sales reps.
At start-ups: Marketing staff, entrepreneurs (and the engineers who work with them!)
At advertising and public relations agencies: Copywriters, creative directors, and account executives.
Self-employed: Freelance copywriters and marketing/PR consultants.
In colleges: Students in courses covering business communication, advertising, public relations, and technical writing.
For writers, marketers, and PR professionals, this book is a clear and practical resource you'll use every day.
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