Although this article in the New York Times discusses changing attitudes about plagiarism of Internet content among university students, this issue could come up for corporate marketers as well.
For example, a white paper or blog post could present favorable statistics, found during a search on the website of an analyst firm, without citing the source. The problems with this? Using the statistics in this way could violate the source's copyright and usage policies. It could also create an embarrassing situation for your company if the analyst or reader pointed out the inappropriate use of material written by others.
To avoid the potential for plagiarism or inappropriate use, educate your writers, bloggers, and corporate marketers about these issues. Also establish and enforce guidelines for citing sources of information that is extracted from material produced by others.
The goal: Help your colleagues understand that "copy and paste" isn't the right way, and certainly not the best way, to produce effective marketing content.
Read the article: Plagiarism Lines Blur for Students in Digital Age