A new marketing book for copywriters

Although targeted to corporate marketers, the new book, eMarketing Strategies for the Complex Sale, has great ideas for technical copywriters. In particular, I gained new insights about how readers view and respond to any type of marketing content. Author Ardath Albee, a marketing consultant for many technology companies, also offers helpful ideas about using storytelling to engage readers.

This is definitely a book to read and share with your marketing team.

Learn more about the book and see my full review on Amazon: eMarketing Strategies for the Complex Sale