Why should a copywriter care about the usability of a web site? Isn't that the responsibility of the web developers?
Well, yes ... but a site visitor's experience will also become more of a concern for copywriters as they seek to develop content that will attract, engage, and motivate buyers.
The principles of good Web page design, user interaction, and site navigation are among the skills I listed in a recent post about what copywriters need to learn in order to survive the shift from documents to content.
If you want a quick way to learn about these issues, consider the Usability Week conferences; the remaining events in 2009 are scheduled for Edinburgh, Las Vegas, and Berlin.
Each conference agenda focuses on in-depth learning for skills, strategies, technologies. Speakers are chosen from working practitioners and acknowledged usability experts, including those from the conference sponsors, the Nielsen Norman Group. (This site has many resources on usability to explore.)