Maybe you have a secure (you hope) job today.
Maybe you're happy with the copywriting, technical writing, or late-at-night novel writing that is your work now.
But the major shifts I have seen developing so rapidly in recent months point to a belief that will soon be true for every writer:
We will all be freelancers
OK, maybe not tomorrow, but definitely sooner than later. Why do I believe these statements to be true? Consider:
- Web and social media content, in multiple media and for multiple access devices, is changing what all of us are writing to encompass more promotional text and documents.
- More businesses now understand that even training and customer service content has a role in attracting and retaining customers, the same role held in the past only by marketing departments.
- The recession is accelerating the move toward a "just in time, just what's needed" workforce. And that trend will continue to expand as businesses of all types realize their operations must become much more adaptable and dynamic.
- Whether you are looking for a new job or a new project gig, you will be acting like a freelancer… seeking new "clients" while working to ensure you satisfy those who currently engage your services.
Deep down, you already know that a new world of work is emerging.
Even if you want to continue as an employee with a "real job," the day will come when you face a reorganization, layoffs, or just the urge for new opportunities. And you will find yourself scrambling to learn how to make it as someone who is essentially self-employed.
Perhaps you are already there, learning how to act from the knowledge that true job security comes from you, not your employer of the moment.
The key point to remember: Possessing the right skills and marketing know-how that can help you promote a client, a product, and your own capabilities are fast becoming vital for anyone who wants to make a living as a writer.
What do you think? Have you seen changes in your assignments toward work that has been traditionally considered copywriting? Have you thought about going freelance or learning copywriting as a way to advance your career?