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About Janice King

  • I am an award-winning, freelance technical copywriter for global technology companies and custom content companies. Learn how you can hire me for your content marketing projects at www.writespark.com.

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Thanks for sharing those tips, i will surely apply that, your post very interesting and it gives me a lot of sense..keep posting!

I'm glad you shared these resources Stephanie -- they provide great additional insight for those of us trying to reach the tough, "I've heard it all" technical decision maker.

Janice

Hi Janice,
Thanks for sharing these great insights from Casey! Her points make perfect sense and yet I haven't seen case studies about a single customer written for both a business and technical audience. Would love pointers if anyone is aware of any.

Casey put up a post today about tech evaluators seeking case study details different from those sought by a business audience. I blogged about the same topic recently, and included questions that companies could add to their interviews to get at this type of info. Your readers may be interested: http://www.savvyb2bmarketing.com/blog/entry/60232/what-do-technical-evaluators-get-from-your-case-studies-

Looking forward to your next post!

Best,
Stephanie

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