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About Janice King

  • I am an award-winning, freelance technical copywriter for global technology companies and custom content companies. Learn how you can hire me for your content marketing projects at www.writespark.com.

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I haven't seen an interest in e-books. For most marketing depts. it's enough of a challenge getting a white paper through the development and review process. But I have worked on book-length projects in the past, and will post my thoughts on that approach soon.

Thanks for the question.

Hi Janice,
This is an interesting topic. To date, I haven't seen that my high-tech clients are backing away from producing white papers. It seems many folks considering complex technology solutions still turn to white papers while conducting research. However, I'm wondering if that will change in light of the points you raise.

This is slightly off-topic, but I'm curious to know if you've seen more requests for e-books than white papers lately. David Meerman Scott seems to feel that e-books are more appealing (http://www.webinknow.com/2008/07/business-to-bus.html).

Thanks for the thought-provoking post!

Best,
Stephanie


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