Copywriting That Sells High Tech Blog

"Everything I know about writing I learned from ..."

You know the old saying: "Everything I know about life I learned from ... [my mother, my dog, my kindergarten teacher, insert your favorite source here].

Well, I'm sure that when you think back, you can identify a major influence on your development as a writer. Perhaps it was a teacher, a colleague, a particular project. 

For me, it has always been the "challenging" reviewers, the people who read my prose with a very different perspective than what I had in mind while writing it. They help me  understand different ways of learning, different interpretations of words, and many ways to presents my ideas with greater clarity and interest. 

Who or what has been your greatest influence as a writer?  Share your stories here; I'm sure we will all learn from your experience.

Essential books for every technology marketer or copywriter

Many books have been published about copywriting and the challenges of marketing technology products. Some are good, many are a waste of time. I know, because I have read most of them and continue to keep the latest books in my reading stack.

I have chosen the books that I think are worth your time in my recommended reading list. It includes marketing classics, writing references that I keep close at hand on my desk,  and useful introductory guides for students and newcomers to the field. 

Check the list to find a new book to add to your shelf.  Also, check the Books category on this blog for my latest recommendations!

And of course, I recommend my own book: Copywriting That Sells High Tech.  I wrote it because it was a resource I needed, but could not find, for my own copywriting work for global technology companies.   

Do you have a favorite book to recommend? Share the information in a comment on this post.