Essential books for every technology marketer or copywriter

Many books have been published about copywriting and the challenges of marketing technology products. Some are good, many are a waste of time. I know, because I have read most of them and continue to keep the latest books in my reading stack.

I have chosen the books that I think are worth your time in my recommended reading list. It includes marketing classics, writing references that I keep close at hand on my desk,  and useful introductory guides for students and newcomers to the field. 

Check the list to find a new book to add to your shelf.  Also, check the Books category on this blog for my latest recommendations!

And of course, I recommend my own book: Copywriting That Sells High Tech.  I wrote it because it was a resource I needed, but could not find, for my own copywriting work for global technology companies.   

Do you have a favorite book to recommend? Share the information in a comment on this post.