Is a recession coming? Are we in one already? These are hot questions for many marketers today. And the fear that comes with a potential economic downturn is prompting some to change their marketing plans for 2008, as reported by BtoB Magazine.
Having gone through several recessions -- including the tech bust a few years ago -- I still believe that an active communications program, with on-target sales and public relations materials, is key to boosting sales and customer confidence.
Think of how you can refresh your marketing efforts, while still watching the budget, with these ideas:
- Communicate your product and service value with customer case studies and success stories.
- Convey the strengths of your company and solutions through Web content, white papers, and online articles.
- Engage customers in conversations that can set the stage for future sales, whether in a sales call or an online blog or discussion forum.
Read the full article. What tips can you share for smart marketing in a slow economy?