Copywriting That Sells High Tech Blog

Smart marketers deal with recession fears

Is a recession coming? Are we in one already? These are hot questions for many marketers today. And the fear that comes with a potential economic downturn is prompting some to change their marketing plans for 2008, as reported by BtoB Magazine.

Having gone through several recessions -- including the tech bust a few years ago -- I still believe that an active communications program, with on-target sales and public relations materials, is key to boosting sales and customer confidence.

Think of how you can refresh your marketing efforts, while still watching the budget, with these ideas:

• Communicate your product and service value with customer case studies and success stories.
• Convey the strengths of your company and solutions through Web content, white papers, and online articles.
• Engage customers in conversations that can set the stage for future sales, whether in a sales call or an online blog or discussion forum.

Read the full article. What tips can you share for smart marketing in a slow economy?

Teleclass: Mastering White Paper Layout and Design

Whether you are a writer, market, or graphic designer, you need to be just as concerned about the look of a white paper as its content. If a white paper isn't visually appealing, then it won't be as attractive or engaging to readers. It may even be perceived as a lower-quality document. 

You'll learn more about how to improve the visual aspects of a white paper  in the teleclass Mastering White Paper Layout and Design, with guest Roger Parker, a very well-known designer and author.

The live class will be held on February 13, 2008, but you can also order the audio file later. Better yet, consider ordering the complete 2008 White Paper Teleclass series and enjoy substantial savings!

Learn more about this class and the series: Mastering White Paper Layout and Design