My favorite holiday is New Year's Day ... So full of potential, new ideas, and new energy.
I wish you all of that and more than 2008.
To help you with new ideas for technical copywriting, marketing,
and sales,
BtoB Magazine has published the top 10 marketing trends for 2008. The trends relevant to technology marketing include:
- Green marketing. I've seen this trend already, as my writing projects increasingly cover energy consumption, eco-friendly product packaging, and other environment-related topics.
- Globalization. Technology companies have long known the importance of global markets; expect those opportunities to expand in 2008.
- Shift from print to online channels. BtoB predicts the largest portion of marketing budgets will shift from print and broadcast media to online marketing.
- Marketing operations managers. A new role within marketing departments, this job will seek to improve marketing performance.
What trends do you see for the year ahead?
P.S. Thanks for reading this blog in 2007. And remember, look through the archived posts for other ideas and resources that will continue to be relevant to your work in 2008.
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