A useful and entertaining book for proposal writers

Writing customer proposals, especially in response to a lengthy and complex RFP, involves more than simply answering the questions and attaching the required support material.

It involves creating compelling messages and value propositions, understanding the customer's true needs, and establishing the credibility of your offering.

In the book Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts, author Tom Sant provides a practical, clear guide to both content and process when writing proposals. Many of his suggestions are relevant to other types of technical writing and marketing writing projects as well.

His lively writing style and lots of examples makes an otherwise dull subject an entertaining and informative read.