Both research studies and the daily experience of marketers prove that white papers are powerful marketing documents for attracting sales leads, then advancing those prospective customers through the sales process.
Two upcoming seminars will give you new insights and techniques for writing and promoting white papers:
1. TELESEMINAR: First up is the teleclass Lead Generation for the Complex Sale (How to Lure Prospects with Words), with guest speaker Brian Carroll, author of the bestselling book, Lead Generation for the Complex Sale. I have read Brian's book and subscribe to his blog because his information is very relevant, well-written, and useful.
The seminar is scheduled for September 19, 2007 at 11:00 AM PDT.
Learn more about the Lead Generation Teleseminar.
2. LIVE EVENT: You can spend an entire day learning how to get the most from your white papers at the seminar: Creating and Marketing Winning White Papers.
And because the seminar is limited to just 25 participants, you'll get plenty of time to interact with the instructor, Michael Stelzner, the highly regarded author of the definitive book Writing White Papers: How to Capture Readers and Keep Them Engaged.
Mark your calendar and register now for this unique event: White Paper Seminar.
P.S.: If you can't attend in person, be sure to order the seminar's DVD.