Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts among corporate and agency PR practitioners.
Several sessions at the 2007 PRSA conference, scheduled for October 20-23 in Philadelphia, look particularly relevant for those of us involved in PR for technology products and services:
- Video blogging and many social media sessions
- Corporate messaging
- Connecting with "nexters" and baby boomers
- Using technology to connect with global audiences
- Corporate social responsibility and green marketing
There's also a very tantalizing dinner for the PRSA Technology section: at the Cuba Libra restaurant, a setting that is likely to make the social hour even more lively!
Learn more about the 2007 PRSA conference.