Understanding "Geeks" and "Suits"

Anyone who has had any part in a technology project will smile with wry recognition at the stories in the book The Geek Gap: Why business and technology professionals don't understand each other and why they need each other to survive. 

But whether you are a "geek" (a technical person) or a "suit" (a business person), you may not have fully understood why you have such difficulty understanding and communicating with the other. As technology writers or marketers, we often work as a bridge between these two groups, so this knowledge is essential.

This book will give you valuable insights, along with brief, general ideas for how technical and business people can work together effectively.