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I was recently a guest blogger on Michael Stelzner's excellent Writing White Papers blog. My topic: How to set the purchasing agenda with white papers.
Read this post and while you're there, leave a comment and explore Michael's other useful ideas.
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Learn more about the book Copywriting That Sells High Tech by visiting the companion Web site
Janice - Thanks again for sitting in for me! - Mike
Posted by: Michael A. Stelzner | May 31, 2007 at 12:50 PM