There's nothing quite like the credibility you gain when satisfied customers tell the story of how your product or service is delivering benefits for their business.
That's why case studies (also called success stories) are such popular and treasured documents in technology marketing.
Learn how to write and and promote case studies in the teleseminar The Case for Case Studies (Why You Need Them and How to Write Them). Featured speakers are Steve Slaunwhite and Casey Hibbard, both highly experienced case study writers. The seminar is led by Michael Stelzner, part of a series of teleseminars with topics useful to technology marketers and writers.
The live class will be held on May 24, 2007, but you can also order the audio file later.
Learn more about the class and audio file: Writing Case Studies