A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. But it doesn't take long for your list of potential customer references to grow, and tracking how often and in what form those references are contacted becomes important for maintaining positive relationships.
Some companies address this challenge with formal customer reference programs. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event: The Spring 2007 Customer Reference Forum.
This conference is scheduled for April 23-25, 2007 near San Francisco. Although I have not participated in this conference myself, the program looks very relevant and past events have been well attended by technology company representatives.
Learn more: Customer Reference Forum