Technical audiences, whether at the level of a CIO or a software engineer, are often the prime targets for materials that promote technology products. Yet they can also be very tough audiences to reach because they are smart, well-informed, and skeptical of vendor claims and messages.
You can find effective techniques for reaching technical audiences in the teleclass Writing to the Techie (Tips on Persuading Technical Readers With White Papers), led by Michael Stelzner and Bob Bly. Both are technical copywriters; Bob was trained as an engineer and has particularly valuable insights into the technical mindset.
The live class will be held on March 15, 2007, but you can also order the audio file later.
Learn more about the class and audio file: Writing to the Techie