Technology companies have been reporting mixed financial results in the past week, prompting some analysts to predict slower sales growth in this sector for 2007.
An active communications program, with on-target sales and PR materials, is key to boosting sales and customer confidence -- especially in slow times.
• Stay top-of-mind with customers and prospects through
press releases, magazine articles, newsletters, and blog posts
• Set the agenda for future sales with white papers
• Communicate your product and service value with customer
• Convey the strengths of your company and solutions through
product collateral and multimedia Web content
At a time when other companies may be tempted to pull back on promotional efforts, consider this: What future do you want to create?