Will you benefit from reading this book? Yes! if you are someone who develops marketing, sales, and press materials for technical product, service, or company. Anyone in the following roles will gain valuable information from Copywriting That Sells High Tech:
At technology companies: Marketing and technical writers, public relations and marketing staff, product managers, and sales reps.
At start-ups: Marketing staff, entrepreneurs (and the engineers who work with them!)
At advertising and public relations agencies: Copywriters, creative directors, and account executives.
Self-employed: Freelance copywriters and marketing consultants.
In colleges: Students in courses covering business communication, advertising, public relations, and technical communication.
Take a look at the companion Web site for more details about the book content and how it can benefit your work: www.writinghightech.com.