Copywriting That Sells High Tech Blog

Get Copywriting That Sells High-Tech for Your Library

Despite continuing concerns about the economy, voters in my area recently approved tax measures to support local public libraries.

As a writer, I have benefited from ongoing discovery and education through the books at my library. I'll bet you have, too.

To honor the valuable role of libraries, I have created a special offer for my book Copywriting That Sells High-Tech:

I will donate a copy to your local U.S. public library or college/university library, if eligible.

Read the details here, then forward or share this post with your local librarian today!

About Copywriting That Sells High-Tech

Two Guides to Becoming a Content Manager

Every day I see more evidence that our roles are shifting, from copywriting only to the more complex work of content marketing, content strategy, and content management.

If you are new to these roles, two recent books will give you a good overview of the job activities and requirements.

I recommend first reading The Web Content Strategist's Bible by Richard Sheffield. It presents solid information about the nitty-gritty work involved in this job. 

Then, read Content Strategy for the Web by Kristina Halvorson for ideas on framing content management in the business prospective that will appeal to the executives who need to approve your budget.   

A new marketing book for copywriters

Although targeted to corporate marketers, the new book, eMarketing Strategies for the Complex Sale, has great ideas for technical copywriters. In particular, I gained new insights about how readers view and respond to any type of marketing content. Author Ardath Albee, a marketing consultant for many technology companies, also offers helpful ideas about using storytelling to engage readers.

This is definitely a book to read and share with your marketing team.

Learn more about the book and see my full review on Amazon: eMarketing Strategies for the Complex Sale